On the 29th of March 2010, a mere 48 hours after the idea was conceived, Twitballot, a web app that allows you to quickly set up a voting system within twitter, was launched.  Currently, tweeters wishing to survey their followers are required to create a survey on a third-party website. Our concept is to simplify this process. Twitballot allows tweeters to launch a survey using just a tweet so we’ve cut out the need to leave twitter and to sign up somewhere.

To launch a survey, the tweeter must add #twitballot somewhere in their question and define the possible answer options using a #tag before each option.  Respondents can then reply to the question by tweeting back one of the #options from the question and adding #twitballot.

A live example tweeted by @launch48 this morning was “Do you think @Launch48 is #very_cool, #cool or #not_cool?  #twitballot”. Twitballot automatically detected this tweet, created a ballot in the system and sent @launch48 a link to a visual graph displaying real-time results. Various @launch48 followers then answered the question choosing  #answer. One example was “Hi @Launch48, it’s actually 47 hours with daylight saving, but I think it’s #very_cool!

Our system focuses on twitter’s key strengths; its real-time nature of tracking the lives of real people and current events. Politicians can use twitballot to gain real policy feedback, radio stations for listener engagement, PR & Marketing agencies to gauge effectiveness of campaigns, celebrities and individuals can use it to poll their friends.

Graham Greensall, Director of Servoy UK and owner of Worxinfo said “I’ve discussed the concept with the managing director of one of the leading branding organisations and he very quickly realised the potential to provide improved feedback to their concept”.  Mark Hales, a Private Investor and Shareholder in TheBusinessDesk.com, said “This gives corporates a really cool way to engage with their users and get back quantitative feedback quickly”.

10 hours to go and counting…

Engaging with your fans, followers is the key to successful use of twitter as we have seen by it phenomenal growth in the last two years and now Twitballot brings a whole new way to monetise and interact with this audience.

Designed to drive traffic to co-branded sites, provide advanced analytical capability this new tool is a must have for the aspiring twitterati, unleashing the awesome power of their fanbase.

Imagine asking questions and seeing the response in real time as to what your fans thing of you or your actions

Being able to analyse what fans think depending on where they are from

Bringing a whole new experience to them and a journey they can take with you

For more information or a demonstration of how this can be implemented for you please look at our website www.twitballot.com

Understanding the mood of the nation is a key driver for anybody working in a membership or elected capacity when making decisions and policy announcements and having a toll that instantly allows you to take the pulse of your membership or followers adds enormous value to your ability to make the right mistakes

'Scum Sucking pig', leadership challenges and resignation announcements have all played out across twitter recently and Twitballot would enable individuals to keep a close eye on how their messages are being received by the intended audience, with a time where a General Election is approaching rapidly the ability to engage and interact with the membership, wider audience in a real time format backed by advanced analytics might give you the edge you need.

Imagine announcing the latest budget impact and being able to see how the response from your constituency in the key demographic of 18-34 is being taken in a real time basis.

Be able to pick out key buzz words that occur, and whether different areas have different feelings
Imagine being able to quickly follow up with a ballot that gives you a clear message of how people feel
Imagine being able to analyse this and follow up with key information or targeted response to different constituent groups

For more information or a demonstration of how this can be implemented for you please look at our website www.twitballot.com

The key drivers for measurement of campaigns is being able to give a clear and impactful view of the audience and their reaction back to your clients, imagine a tool that allows demographic and geographic information along time based response and you have twitballot. Enabling you to give your clients the latest in reaction response, create customised reports that they can use in real time to change the message, react to changing opinion, develop new messages this is the perfect tool.

Imagine :

Your client wants to create a campaign around their brand new product and you are pitching for the work.
You issue the press release along with a tweet to their already loyal following.
You demonstrate the ability to segment and build a response tracking tool that gives you an idea of the initial impression and captures the response in a way both they and the client can see.
In the first minute, the response is wow, new product, some buzz is generated
After five minutes, a new trend is detected, people are mentioning one of your competitor products
You see this represented visually and release a new message highlighting the feature products that quickly beat the competition
Potential disaster averted, the client is happy!

For more information or a demonstration of how this can be implemented for you please look at our website www.twitballot.com

A key demographic for many advertisers as well as a membership organisation in its own right, Student Unions have a clear benefit from being able to reach, understand and react to the student body as they both compete with commercial organisations for funding, aim to represent the membership body clearly and effectively and inform of key messages that may affect them.

Imagine being able to get clear campaigning decisions from the membership as to their priorities, that you can analyse and feedback to them in real time
Imagine raising revenue by selling the access to commercial groups who are desperate to use your members views for marketing decisions elsewhere
Imagine being able to understand what your students want quickly, enabling you to develop clear long term plans on a short term basis, reducing risk for you in purchasing, planning activities such as entertainments, brewery agreements etc...

Twitballot gives you all these things and more, making you the representative body that you desire to be!

If you require more information around Twitballot, please visit our website at www.twitballot.com

One of the key drivers for Radio stations currently is listener engagement and driving traffic to websites where advertising revenue can be obtained. TwitBallot gives a clear and measurable system to interact with your audience, provide links to specific advertising targeted to them that they want to see, obtain detailed geographic and demographic information to help your sales team, and make your Dj's happy by giving them specific items to move through the broadcast.

Imagine -
On air, your DJ posts to your twitter followers " what record should we play next? #Cheryl Cole or #Lady Gaga #twitballot"  and your audience receive the question immediately
Responses start to come in in the format" I want #Cheryl Cole I love her #twitballot or  #Lady Gaga for me #twitballot
Within 2 minutes, responses are collated and visually displayed both on his personal screen, and your website with links for the audience to go back to.
The Dj talks through the response leading to the next track.
Following the broadcast, your sales team analyse the response using our analytics package and find out that a key part of the demographic are listening in a brand new area thus improving your ability to sell more targeted space.

For more information or a demonstration of how this can be implemented for you please look at our website www.twitballot.com

“Sam Cam or Sarah Gordon?”
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